Polaroid is showing the photographic corporate community how to recognize their staff, run a savvy marketing campaign, and make themselves interesting to the limited film research talent pool. This video looks at the Polaroid 600 Blue film announcement and analyzes why it's a great move by Polaroid.

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References:
"Polaroid just created a crazy new film by accident" by Beth Nicholls
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"White Gold (Instrumental Version)" by Tommy Ljungberg used under active license from Epidemic Sound at the time of this video's upload.

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