The Ruler, as you might guess, is a leader. Their priority is to bring order. The ruler is quite, but they may come across as a perfectionist. This isn’t a bad thing if they can consistently project an air of competence and can back that up. The ruler naturally wants everyone to follow their lead.
A lot of people may consider a RULER archetype as a tyrant or a villain. Let's explore if this is true and how you should view this type of archetype.

In this video, I explain the Ruler brand archetype along with some awesome examples to show the strategy these brands use to establish and align with their target audience.

Schedule a strategy call with me: [ Ссылка ]

You can read more details of this archetype at [ Ссылка ]

Watch the other videos in this series on brand archetype:

Brand Archetypes Introduction - [ Ссылка ]
CREATOR - [ Ссылка ]
SAGE - [ Ссылка ]
INNOCENT - [ Ссылка ]
EXPLORER - [ Ссылка ]
CAREGIVER - [ Ссылка ]
MAGICIAN - [ Ссылка ]
HERO - [ Ссылка ]
REBEL - [ Ссылка ]
LOVER - [ Ссылка ]
JESTER - [ Ссылка ]
EVERYMAN - [ Ссылка ]

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