Get Cosy with MR.DIY's Neighbourly OOH Charm!

MR.DIY's "Jiran Sejati, Sentiasa Di Sisi" campaign highlights the brand's commitment to being a reliable neighbour, ready to assist with home improvement needs. Featuring beloved local celebrity Alif Satar, the campaign uses a blend of physical and digital Out-of-Home (OOH) advertising to create engaging experiences.

At the LRT Ampang Park station, MR.DIY greeted commuters with an unexpected delight—two adorable plushie panda seats attached to a pillar wrapped in the campaign's visuals. This setup not only provided a unique and interactive photo opportunity but also served as a charming reminder of MR.DIY's friendly presence.

In one of KL's busiest areas, MR.DIY advertised on CuBig Series @ Bukit Bintang with dynamic content tailored for day and night. Both contents showcase relatable and practical scenes that emphasise MR.DIY's readiness to solve everyday problems. Additionally, MR.DIY employed static billboards with creative protrusion on expressways to capture drivers' attention.

By transforming everyday spaces into engaging and memorable experiences, MR.DIY's campaign is a testament to the power of innovative OOH advertising in building strong brand connections.

#BigTree #JiranSejatiSentiasaDiSisi #MRDIY #OOH #marketing

To know more:
Website: www.bigtree.com.my
Linkedin: Big Tree
Facebook: @bigtreeoutdoormy
Instagram: @bigtreeoutdoormy
Email: bigtree@bigtree.com.my (general enquiries) / sales@bigtree.com.my (for advertising inquiries)
Call: 03 - 7729 3889
Fax: 03 – 7729 3999

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