During unpredictable times like these, it’s easy to feel like you’ve lost control. But there are tools that can help you to reframe uncertainty as opportunity. This talk will explore the idea of trends as windows into the future, and we will work through how you can use trends to better imagine, prepare for, and bring about desirable futures.
About The Speaker
Devon Powers is Associate Professor of Advertising, Temple University. She is the author of On Trend: The Business of Forecasting the Future (2019) and co-editor of Blowing Up the Brand: Critical Perspectives on Promotional Culture (2010). She studies consumer culture, cultural circulation and promotion, and the future.
