RALPH LAUREN FALL 2017-18 Runway-to-Retail collection full show - Fashion Channel
Ralph Lauren Corporation transformed its iconic Madison Avenue Women’s Flagship store to present the February 2017 Collection on Wednesday, February 15, during New York Fashion Week. The Madison Avenue store was completely transformed into an oasis with an immersive botanical installation covering every wall of the store’s first and second floors. Following the show, the doors of 888 Madison Avenue will open to the public from Thursday, February 16 – Monday, February 20, inviting consumers to shop the Collection amongst the ‘living walls’ in a truly unique shopping experience. Building off the success of September’s inaugural runway-to-retail collection, Ralph Lauren continues to lead the evolution of the consumer shopping experience. Every look in the February Collection is instantly available to shoppers through RalphLauren.com, as well as select global flagship stores and retail partners.
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