Another day at the Legendary Sturgis Motorcycle Rally 2023 and we venture to the FTS. Full Throttle Saloon is a Massive Bar located in South Dakota. It became so popular it was made into an American reality television series that premiered on November 10, 2009, and originally aired on truTV. The series chronicles the daily operations of the bar for which it is named − the Full Throttle Saloon in Sturgis, South Dakota. The world's largest biker bar was located on 30 acres of land purchased in 1999 by Michael Ballard. The indoor/outdoor bar included several large stages, a burn-out pit, a tattoo parlor, zip lines, a wrestling ring, restaurants, dozens of stores, hundreds of cabins for rent, and parking for thousands of motorcycles. It was open from late March/early April until mid-November (weather permitting) and was busiest during the annual week-long Sturgis Motorcycle Rally. Each year, the first full week of August marks the beginning of the Sturgis Motorcycle Rally, during which time, the Saloon could average 20,000 guests each night. The Sturgis Motorcycle Rally is held annually in Sturgis, South Dakota, and the surrounding Black Hills region of the United States. It began in 1938 by a group of Indian Motorcycle riders and was originally held for stunts and races. Since then, the rally has become a massive party that consists of events put on by several different groups. Attendance has historically been around 500,000 people, reaching a high of over 700,000 in 2015. The event takes place over 10 days in August every year and generates around $800 million in annual revenue. Ride Safe and have a Great Rally!

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