Nike Air Max 98 Sneakers - Tour Yellow
As part of the silhouette’s 20th anniversary, Nike has revived the original colourways of the Air Max 98, presented here in a sober white and navy colourway with pops of yellow. Boasting bold maximalist design cues like nylon mesh uppers with ridged synthetic overlays, a contrasting mudguard and a full-length Max Air sole unit, the sneaker is finished with embroidered mini-Swooshes to the lateral side and toebox, along with Air Max branding to the tongue and heel.
As with the 97, there are numerous colourways of the Air Max 98 in the pipeline, but as usual it’s the OG renditions that are the most sought after – especially as they haven’t re-released at all since 1998. January 26th sees the European release of both the ‘Gundam’ and ‘Michigan’ colourways, as they are affectionately known; the former named for the robotic protagonist in the mecha anime of the same name, the latter after the traditional navy and yellow school colours of the University of Michigan. Both are a far cry from the sleek Air Max ‘Silver Bullet’ OG, but are equally eyecatching, channelling the fearless, uncompromising design of the 90s, and are sure to be highly sought after.
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About Aphrodite Clothing
History
Aphrodite was formed in 1994 by two brothers, Andrew and Duncan McKenzie. The brothers’ intention was to provide a superb store to support their enthusiasm for contemporary fashion. This was only the beginning, and today Aphrodite can boast the store of their dreams, gaining national acclaim and respect from both press and suppliers alike. In 2007 Aphrodite looked to take their expertise to a world wide audience, with the launch of their aphrodite1994.com website. Though being a web based store, Aphrodite looks to maintain the standards and professional customer care offered to any Aphrodite shop customer.
Customer Service
Politeness and a friendly attitude greet all customers on arrival, and departure at Aphrodite. We look to maintain these standards for our customers throughout their website shopping experience. Aphrodite has a loyal customer base who continue to both shop and seek style advice in the store. Aphrodite have a great belief in staff development both for in store and online retail, holding training days designed to encourage developing staff knowledge and understanding of the products on sale.
About the Location
Aphrodite is based in Sunderland; the most highly populated city in the North East of England, with a population of 300,000.As well as industry and commerce, Sunderland benefits from a huge student population with Sunderland University being recognised by The Guardian newspaper as the best new University in 2001, and rated best new University in the UK for the overall quality, range and quantity of its research. Sunderland enjoys a thriving nightlife with a myriad of bars and restaurants attracting the city’s movers and shakers, and Aphrodite is proud to be leading the way in the fashion stakes in a city which has a key role in supporting the North East economy.
Moving with the Times
Aphrodite is a dynamic and forward thinking retailer. The buying team is constantly on the look out for new and innovative brands to add to their rapidly expanding collections. The end result is a more comprehensive buying experience for our customers whether within our store, or through the aphrodite1994.com website.
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