This spectacular car was presented to an exclusive circle of journalists on the eve of the Geneva Motor Show. With his push of the button during a press conference organized specifically for this vehicle presentation, Bugatti President Wolfgang Dürheimer kicked off an expansive show of projection, light and sound staging all the superlatives of the car which cannot be experienced with the vehicle in a stationary position. In the course of the show, the exclusive audience experienced a sensual presentation with the cocoon gently swinging open, revealing, at the peak of the crescendo, the Bugatti Chiron.
