This IHPI member profile features Mark Fendrick, M.D., professor of internal medicine and director of the University of Michigan’s Center for Value-Based Insurance Design (V-BID).
Dr. Fendrick conceptualized and coined the term Value-Based Insurance Design (V-BID) and currently directs the V-BID Center at the University of Michigan. Dr. Fendrick’s research focuses on how clinician payment and consumer engagement initiatives impact access to care, quality of care, and healthcare costs.
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