I cover the latest updates from Google and Yahoo aimed at combating spam - a move that's great news for our inboxes but may have significant implications for link builders and digital PR campaigns that send in bulk.
🔍 What's Inside:
0:00 Intro
00:38 - Understanding the spam issue and poor email authentication
01:27 - Who do these requirements impact?
01:48 - When will these changes happen?
02:23 - What are the new requirements?
02:57 - Authentication and security requirements
03:23 - Requirements for minimizing spam
04:01 - Unsubscribe requirements
04:18 - Formatting emails properly
04:30 - Impact on digital PR and link building
🔐 In today’s video, I'll walk you through everything you need to know about staying compliant with these new standards, focusing on actionable steps and crucial information. From authentication techniques like SPF, DKIM, and DMARC, to keeping your spam rates low and ensuring easy unsubscribe options, I’ve got you covered.
📖 Don’t forget to check out our detailed blog post on BuzzStream for an in-depth guide and a handy checklist to help you ensure compliance: [[ Ссылка ]]
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🔗 Useful Links:
BuzzStream Blog Post: [ Ссылка ]
Google New Standards: [ Ссылка ]
Yahoo's New Standards: [ Ссылка ]
Email Verification Tool - NeverBounce: [ Ссылка ]
Our Support Team: support@buzzstream.com
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