Take a deep dive with Sheba and AMV BBDO into the case study of Hope Reef, a creative ad campaign years in the making. Watch as the brand evolves, with support from its agency, from marketer into a YouTube brand content creator to reach new customers, while continuing to deliver on its sustainability goals and to do good for coral reefs.
► See the work:
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Meet the Makers by Think with Google explores some of the most relevant, talked about, and iconic YouTube campaigns around the world, by picking the unique brains of the teams who brought each idea to life.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights from our global research team, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along.
Find more Meet the Makers inspiration:
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00:00 Intro
01:25 Lesson 1: Make your commitment to the cause bigger than the campaign
02:06 Lesson 2: Create change for the long haul
03:39 Lesson 3: Take engagement to the next level by becoming a YouTube content creator
