There is a way to spend less than your competition on Google Ads, yet outrank them, and it has nothing to do with Quality Score. It has to do with buying Google Adwords Express Ads, also known as Google Smart Campaigns.
In this video, I explain the strategy behind small businesses marketers buying Google Ads Smart Campaigns instead of bidding on traditional Google Ads.
They're good at generating phone call leads, and keeping your digital advertising media costs reasonable.
