Underwear has always been a product where Marketing the Rainbow comes into play: after all, when showing the articles, you put them on a model. That model is near naked (and let's say often "aesthetically pleasing"), and thus more easily appeals to gay men. Even the main brands like Armani en Versace are 'guilty' of such appeal, but some labels go a step further, and make their commercial explicitly gay. Or they use it for fun - which is the case with the Australian brand Holeproof Underdaks. They made a whole series of funny ads, which are not all "Marketing the Rainbow" - but I am showing them here anyway.

In this clip, a TV-reporter is interviewing a guy on the street, asking him to show her his brief. This leads into the Underdaks pay-off: "One day you're gonna get caught with your pants down"

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