For those of you interested in learning more and building your own storyworlds, I teach an online post secondary accredited course in this at BCIT - BCST 1073 - [ Ссылка ]. This project driven course is being offered this Autumn and covers creating professional WordPress sites, the secrets of SEO, niche audience building, crafting appealing email newsletters, crowdfunding campaigns, digital campaigns, measuring digital success and developing long term digital strategies.

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Those of you who have worked in media or marketing may have heard the term 'storyworld'. But what exactly is a storyworld? Essentially it is the universe in which a story exists, including it's character and settings.

The story itself could be fictional, non-fictional or blur the lines between reality and fiction. So similarly the storyworld could be fictional, non-fictional, or blur the the lines between reality and fiction.

With transmedia, convergence, cross-platform and digital media storytelling, these storyworlds are ever expanding and allowing for greater levels of engagement with the audience - in fact giving the audience the ability to impact and alter the story. Audiences themselves whether they realize it or not are building their own storyworlds, as they are more actively sharing their stories with digital media. The stories they engage with in return impact their own storyworld.

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To read more on storyworlds, this is a decent description of a storyworld, from the entertainment perspective: [ Ссылка ]. My one edit would be that the storyworld does not have to be created around an 'entertainment property' in the traditional sense, as long as it been built from a story focused perspective with narrative, a business, cause or individual could just as easily create a storyworld around themselves.

I also like Michael Wilson's description on the origins of storyworlds in this paper: [ Ссылка ]_

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To dive down the rabbit hole on some of the overlapping storyworlds that I mentioned in the video, you can find them at the following links: Emme Rogers ~ [ Ссылка ], Lord Likely ~ [ Ссылка ], @SookieBonTemps ~ [ Ссылка ], and Roamancing ~ [ Ссылка ].

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