In this video I explain the difference between a Logo and Brand Identity aka visual identity which is a whole design system including:

- Your main logo
- Alternate logos (different sizes, proportions or arrangements for tons of usages)
- Your colors (a custom palette rooted in color psychology)
- Your typography (a few thoughtfully selected fonts that capture your personality + how/when to use them)
- Branded graphics (unique-to-you graphics, icons, monograms or symbols that make your branding more unique and more rich)
- Art direction (all the other stuff like patterns, photography and design choices that create the "look" over your brand)
- Brand guidelines (the rulebook for your brand--so you can be consistent no matter who's designing)

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