Let's take a look at the current Rolex pre-owned market, focusing on trends and price action.

GMT-Master II
Bruce Wayne 126710GRNR: The new steel model with a black and grey bezel and green GMT hand is highly sought after. The jubilee bracelet version sells for around £18,500, while the oyster bracelet version is about £1,000 cheaper. Prices are expected to drop as supply increases, but currently, they trade above retail.

Batman 126710BLNR: This model remains a popular choice, retailing at £9,350. Unworn 2024 examples sell for about £13,500 on an oyster bracelet and £14,000 on a jubilee bracelet.

Pepsi 126710BLRO: This model remains highly desirable, with prices from £17,450 on an oyster bracelet and £18,450 on a jubilee bracelet.

White Gold: The blue and meteorite dial versions retail at £37,000 and £39,000 respectively. The blue dial variant typically sells at a loss, while the meteorite dial can fetch mid-£40,000s but remains rare.

Sprite 126720VTNR: Prices have remained steady, with the oyster bracelet version at around £14,950 and the jubilee at about £1,000 more.

Guinness 126713GRNR: Released in 2023, this watch is slowly declining in price. It currently sells for around £15,950, slightly above its £15,050 retail price.

Full Yellow Gold: This watch, priced at £35,400, can be found below list price in the market, indicating potential losses for sellers.

Yacht-Master
Steel: The slate dial variant retails at £10,500, with market prices around £12,000. The blue dial variant is slightly less popular and sells for about £11,500.

Steel and Rose Gold Models: These feature unique matte black or sunray chocolate dials, retailing at £14,500. They generally trade near list price due to limited market supply and demand.

Oysterflex Models
Yellow, White, and Rose Gold: Featuring black dials, these models sell below retail, with 2024 examples rarely available. The white gold version sees the largest price drop.

Titanium
226627: Retailing at £12,350 but valued around £29,500 in the market, this model is extremely rare and treated as a status piece.

Air-King
Entry-Level Professional Model: Retailing at £6,500, it sells for about £7,500 on the secondary market. Dealers offer around list price.

Sky-Dweller
Steel Models: The mint dial commands a premium at £21,000, while the blue dial is available from £18,950. The black dial underperforms and sells near retail.

Steel and Gold Versions: Few 2024 pieces are available, as they do not offer profit margins, leading to better availability at ADs.

Sea-Dweller
Steel 43mm (126600): Priced at £11,650, it sells above retail but moves slowly due to its larger size.

Steel and Gold: Retailing at £16,450, it can't be sold at a profit, making it rare in the market.

Deepsea
44mm Dive Watch: The regular black dial sells at or just above retail, while the James Cameron variant sells for a premium. The full yellow gold model, a 2024 novelty, trades in the high £50,000s.

Daytona
Two-Tone Models: Retailing at £17,800 for standard dials and £19,500 for diamond dials, they sell from £20,000 to £24,000. Steel and gold Daytonas trade below all-steel models, reflecting market preferences.

Key Trends
2024 Precious Metal and Two-Tone Models: Entering the market in lower numbers due to selling below retail. This improves AD availability and offers opportunities to buy slightly older models at a discount.

2:10 GMT-Master II
5:21 Yacht-Master
8:02 Air-King
8:35 Sky-Dweller Steel Models
9:34 Sea-Dweller
10:28 Deepsea
11:57 Daytona

In summary, the secondary Rolex market shows varied trends, with certain models maintaining high premiums while others see prices nearing or dropping below retail. Buyers can find opportunities, especially in older or less popular configurations.

May 2024 Market Update: [ Ссылка ]

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