A surgical strike at people's deepest desire is shaping participatory media in novel ways. The most compelling emotion people seek in their digital world is validation. Validation is both inexhaustible yet hard to come by in today's self-centric society. If we can learn to design our daily interactions with people in the same way the world's foremost apps are designed to validate us, we stand a chance at creating the most authentic social network yet.
About Zach:
Zach is a user motivation investigator. He taps into fundamental human behaviors to build compelling apps. He is applying that skill-set as Executive Mobile Producer at KMOV-TV in St. Louis. Zach specializes in mobile engagement and is fascinated with how group behavior can inform application design. He is also passionate about art and animation, and loves fusing that linear experience with interactive tools. Reading up on current events and trends supplies the fresh impetus for Zach's creative binges.
TEDxCoMo, held April 6, 2013 at the historic Missouri Theatre in Columbia, Missouri, was produced by Keith Politte and Cale Sears. Event website: TEDxCoMo.org
