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00:00 - Intro
04:21 - The winning ingredients to high converting seller lead gen ads
09:22 - Using "The Lead Spectrum" to crush your competition
14:02 - Why most agents fail with paid ads
17:40 - The correlation between lead quality and friction
24:48 - What makes some markets more expensive to market to
31:43 - Phase 1 of optimising campaigns
34:21 - Phase 2 of optimising campaigns
39:00 - Phase 3 of optimising campaigns
45:30 - Phase 4 of optimising campaigns

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