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What changes have we seen on the Facebook feed? What can we expect in future?
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Facebook has recently announced changes to the way in which content will be displayed on News Feeds. This video will look into what these changes are.
Facebook will start to distinguish between content, giving prominence to high quality articles as opposed to meme images.
This decision has been made after a recent internal survey conducted by Facebook found that people prefer to click on quality articles as opposed to comedic images.
This change supports the fact that referrals from Facebook to media sites have almost tripled in the last year.
Reportedly, articles that receive a number of new comments will reappear high up on News Feeds. According to Facebook, this has the potential to result in more conversions between people and their friends on all types of content.
Steve Smith, an industry expert, recently said:
"Cleaning up content on the Internet is long overdue. It can be so time consuming getting distracted by spammy ads and poor quality content. Small, medium and large businesses are allocating more of their marketing budget to enhance their social media presence for brand advocacy and improved communication with their customer base. So, this can only be a positive development by Facebook in my opinion."
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