How to Support Black-Owned Business During the Holiday Surge

According to meta.com, In the US, Black-owned businesses continue to be among the hardest hit by the pandemic, and this holiday season will be make or break for many of them. More than a third of US Black-owned businesses expect to make at least half of their annual revenue in the last three months of the year. So, we’re bringing back our #BuyBlack Friday campaign to make it easier to shop with Black-owned businesses at this crucial time.

We started #BuyBlack Friday last year to harness some of the energy from the biggest physical retail day of the year in support of Black-owned small businesses. Today, the #BuyBlack Friday Show starts on the Facebook Shop tab, hosted by NY Times best-selling author, journalist and television host, Elaine Welteroth, with new episodes every Friday in November. More than 15 million people tuned into the show last holiday season, which includes Live Shopping experiences that celebrate Black culture and feature Black-owned small businesses and creators. This year, #BuyBlack Friday will be global with programming kicking off in Brazil and Australia this month.

You’ll also be able to find great ideas for presents and stocking fillers in our #BuyBlack Friday gift guide collections, which are available all month long in both the Facebook and Instagram Shop tabs.

How to Support Black-Owned Business During the Holiday Surge

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