Best Bangkok Street Food Market | Icon Siam Indoor Floating Market

The indoor floating market at ICONSIAM, known as SookSiam, is a unique concept that sets this shopping complex apart from others in the world. SookSiam attempts to encapsulate the entirety of Thailand under one roof by featuring products, foods, and cultural showcases from all 77 provinces of Thailand.

The interesting story behind SookSiam begins with its innovative concept. In traditional Thai culture, floating markets are a critical part of community life. These vibrant markets, where vendors sell their goods directly from boats, are not just commercial spaces but are also crucial meeting places that reflect the local lifestyle and culture.

In creating SookSiam, the designers at ICONSIAM sought to bring the diverse and colorful experience of a Thai floating market to a modern, indoor setting. And they didn't just recreate the aesthetic of a floating market; they brought in actual vendors from various provinces of Thailand.

Each section within SookSiam represents a different region of Thailand, and vendors from those regions sell their local foods and crafts. As a result, SookSiam visitors can taste unique regional foods, explore a range of traditional Thai crafts, and even enjoy cultural performances – all without leaving Bangkok.

But the interesting story of SookSiam doesn't end with its concept. The market operates on a not-for-profit basis, serving as a social enterprise platform for small-scale producers, farmers, and craftsmen from all over Thailand. By providing these vendors with space in a prime location like ICONSIAM, SookSiam not only helps sustain their businesses but also helps to keep local cultures and traditions alive.

Thus, SookSiam's story is one of cultural preservation and social enterprise, offering a multi-faceted Thai experience to locals and tourists alike while supporting the livelihoods of vendors from across the country.

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⏰ Timeline⏰
00:00 Intro
01:03 Icon Siam Indoor Floating Market
07:30 About Bangkok City
26:14 Icon Siam Apple Store

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