Evaluation prompts ethical concerns similar to the data gathering and diagnosis phase of the OD process. The biggest potential ethical challenge in the evaluation phase is misinterpretation and misrepresentation of data. This may occur somewhat innocently by the change agent and client, both of whom may badly wish for the data to show that the engagement made a difference.

They may choose to gather or report on only the data that show a change and to ignore the data that show negative results. Issues of anonymity for those who participate in interviews apply at the evaluation data gathering phase.

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