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Why Do Blogs Matter?
A blog is not a prerequisite to succeeding in real estate (generally speaking, it has very little to do with making money from real estate deals). However, a blog has the potential to serve an incredibly important role in your real estate business. Probably the three biggest reasons to start your own blog are as follows:
1. A blog can draw tons of new traffic to your existing website.
Regardless of what your existing (or non-existing) website was created to do - a blog (whether it's a standalone website like this one or a separate section of a larger website) can draw in many new visitors... visitors you'd otherwise never get. If you take your blog seriously and put a lot of time and effort into writing content that provides legitimate answers for people... you could get a lot of new eyeballs to your website.
Search engines love blogs... especially blogs that are well done. At the time of this writing, more than half of all the traffic that comes into the REtipster Blog (several thousand hits per month), comes from search engines. Why? Because people are looking for answers. If you put the effort into providing these answers for the world to see, people eventually find their way to your website in droves, thanks to search engines like Google, Yahoo, Bing, and the like.
2. A blog can create a new income stream for your business.
Adding more income to your business may or may not be your biggest concern, but you should know that this is a possibility with a real estate blog. That being said - let me warn you...
- It takes a lot of time
- It takes a lot of mental energy
- It takes a lot of good content
- It takes a lot of relentless promotion
There are plenty of bloggers who have made some serious coin from their blogs... but it doesn't happen overnight and it doesn't happen without a lot of patience, persistence, and work. This really shouldn't surprise anybody (after all, most of us know how much work it can take to make money in real estate)... but just in case you weren't aware, I wanted to reiterate this little piece of reality.
3. A blog can portray you as a credible expert in your real estate niche.
Blogs are a funny thing. Anybody can start one for virtually no investment... but there's something about them (particularly when they're designed well, have a good logo, look professional, and have solid content) that causes readers to view the blogger as a credible "expert" of sorts.
If you want people to view YOU as an expert, a blog is a fantastic way to get there (assuming you know what you're talking about). This kind of credibility goes a long way in any business, and the beauty of a blog is that it's a platform you own and control and can turn into an amazing resource for people.
If you need more credibility in the realm of real estate you're working in, I can't say enough about how instrumental a blog can be for this purpose.
Building A Blog Is Easy!
I realize this is easy to say (as I've been blogging for a while now) but if you don't believe me, let me prove it! Give me 10 minutes, and I'll show you exactly how to get your first blog up and running.
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