ThJournalist Kevin Maney explains his term for the trade offs we all make between quality and convenience.
Kevin Maney is the author and award-winning technology journalist for publications like Conde Nast's, Portfolio and Portfolio.com, where he is a contributing editor, and previously USA Today. Known as an industry insider, Kevin's work covers game-changing technologies and big ideas. His books include The Maverick and His Machine, named one of BusinessWeek's 10 best books in 2003, and the bestselling Megamedia Shakeout, which tracks the revolution in communications and its technologies. His upcoming book on 'The Fidelity Swap' describes the trade-offs we all make when we buy into a product or technology.
Award-winning technology journalist Kevin Maney has coined the phrase 'fidelity swap' to describe the trade offs consumers make between the quality of a product or experience (fidelity) and the convenience of getting it. These trade offs are not only universal but can be mapped in the success or failure of products or technologies.
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