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More now than ever before, a company’s reputation plays a big role in its success. Unfortunately, with social media and digital communications, sometimes even small mistakes spread like wildfire, growing into a PR crisis that, if not handled correctly, could burn away years of goodwill in a matter of days. How can businesses effectively deal with PR problems? According to Tyler Gibbons, Creative Director of Content and Digital for Real Salt Lake, it’s all about preparing a detailed emergency plan, and then sticking with it.

In this video clip from “Evolving Along with Your Audience: Insights Into Change” (part of the 97th Floor Mastermind Video Series), Shante Schroeder interviews Tyler Gibbons about how to effectively manage a PR crisis. Tyler explains that when it comes to quenching the fires of bad publicity, the last thing a company should do is “waffle.” By remaining consistent in their approach to emergencies, businesses can minimize the damage caused by PR issues, and rebuild customer relationships quickly.

Your reputation defines your business; visit [ Ссылка ], and create the reputation your company deserves.

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