Deep Dive with special guest, Jamie Arthur, who is the CEO of Property Webmasters an agency specializing in web design and marketing services for real estate agents. Chapters 👇
Specifically in this long chat we cover many topics related to web design, marketing, lead conversion for real estate agencies and property developers.
See time stamps below to jump to the various topics discussed
0:00 - Intro Property Webmasters
2:20 - What channels should agents spend their marketing budget on?
3:30 - Channels for listing agents vs non-listing agents
6:00 - SEO Part 1 - SEO for real estate (Marbella)
9:21 - Lead generation via social media & Google Ads
12:00 - Considerations for a new real estate website
17:39 - New Agencies - What process or order should they follow
22:45 - New Agencies - Leaving things too late & cashflow considerations
24:00 - Lead Gen 101 - CRM, lead handling & follow-up
26:00 - Lead Gen - Considerations before generating leads via Google Ads and/or social media
26:16 - Breaking the 3-month "These leads are cr@p" cycle
29:58 - New Agencies - Getting your ducks in a row to save pain later
31:05 - Soul-searching - Identifying where your estate agency is dropping the ball
32:12 - CRM Part 1 - Real estate CRMs in more depth incl. recommendations
33:38 - The right strategy: The initial consultation process will save agents 1000s
34:00 - New Agencies - Identifying your USPs, devising a realistic strategy & cashflow
36:35 - SEO Part 2 - do your real estate website deserve to be page 1?
38:23 - The right strategy Part 2: Get one which matches your reality
39:08 - CRM Part 2 - How your real estate CRM can educate you about your customers
40:03 - CRM Part 3 - Tools your real estate CRM should have
45:50 - Lead follow up P1 - the human touch to following up real estate leads
46:27 - Lead follow up P2 - Not all real estate leads are created equal
51:33 - Lead follow up P3 - Info dumping & moving the process forward
53:39 - Lead Qualification - Identifying buying intent & the lead conversion gap
56:14 - Remarketing - what is it, when and why you should use it
59:52 - Working with Property Webmasters
1:01:33 - Conclusion & parting advice for new agencies or establish agencies looking to change strategy
We hope this will serve as a useful resource for agents in Spain (or elsewhere) looking to set up their new agency as it contains some of the considerations and practical advice to take into account, as well as for established agencies or developers looking to change tactic and perhaps focus on an area that they haven't focused on previously.
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Alfredo Bloy-Dawson, Marketing Consultant specialising in the Spanish Real Estate sector
Bloy-Dawson Consulting
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