Every e-commerce store owner needs to be aware of the implications of duplicate content, why it is a problem in e-commerce, and how to deal with it.

It's certainly an overlooked part of any e-commerce store structure, and many store owners do not understand the problems it causes, or that it even exists in the first place.

While Shopify does have some safeguards in place by default, it has not yet closed of every problem related to duplicate content.

In this video we explain what it is, how it comes about, what problems it causes, and how to deal with it.
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