"The Whip"
(1930) Bass Voice
Sung by Noah Beery
Accompanied by the Vitaphone Orchestra

From the Talkie: "Golden Dawn"

Brunsiwck Panatrope 4824

In the middle of 1930, Warner Brothers was riding high with the profits from the numerous expensive musicals it had produced, many of them entirely in Technicolor. As part of a plan to make even more money, they decided to buy up one of the biggest sheet music firms and, along with that, one of the biggest phonograph record companies, i.e. Brunswick.

The acquisition of Brunswick Records resulted in a number of odd records by actors such as this one. Most of them, however, were never released. A few months later, the ambitions plans of Warner Brothers were broken. Late in 1930, the public began to feel the effects of the Great Depression which had just began and they grew sour on musicals of any kind. The reaction was so strong that the Warner Brothers were forced to cut all musical numbers of a number of their films. In 1931, they were forced to buy out the contracts of a host of musical stars that had been hired in anticipation of a big musical season in 1931. Brunswick and the music publishing firm they had brought were also quickly sold off.

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