By doing a content gap analysis, you can find keywords that your competitors rank for in Google where your site isn’t ranking at all. The tool used in this video is Ahrefs’ Content Gap tool.

In this video, you’ll learn four hyper-effective techniques to use a content gap analysis which will help you create a solid blogging strategy without a traditional keyword research tool.

Here are the techniques that are covered:

1. Find keywords that all of your competitors rank for, but your website isn’t ranking in the top 100 Google search results for that keyword.

2. How to use a content gap analysis for a “content refresh” (updating old or outdated content).

3. How to use Ahrefs’ Content Gap tool to create a data-driven blog post.

4. How to use content gap to consolidate similar content.

Whether you’re a beginner or an advanced SEO, the tips in this video, along with this lightweight tool will help you make smart data-driven decisions for your content marketing strategy.

Timestamps:

0:33 Find keywords that your competitors rank for (but you don’t)
4:38 Use Content Gap tool for your content refresh
6:18 Create an outline for your new post
6:44 Consolidate your content

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