The concept of brand trust is not exactly ground-breaking.
The more people trust you, the better your brand will do.
The signals we use to lend trust don't change from people to brands.
Reliability
Endorsement
Assurance
Follow through
Consistency
Results
So how can we pro-actively work to increase brand trust?
Display reliability
Actively seek endorsements
Show confidence
Do what you say you will
Be transparent
Deliver outcomes
Not the most innovative strategy you'll see today.
But a simple one you can trust...
#shorts #brandtrust #brandstrategy
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How To Build Brand Trust
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