(27 Nov 2009) SHOTLIST
Washington, DC
++NIGHT SHOTS++
1. Wide exterior of Macy's department store, lights in shape of Christmas tree come on, tilt down to crowd waiting for store to open
2. Pan of waiting shoppers in queue
3. SOUNDBITE (English) Sarah Khan, Shopper:
"Like, like 50 percent off, and anything good. Normally things that wouldn't be on sale I know are on sale today. I've done this three years in a row, so far."
++INTERIOR SHOTS++
4. Crowds entering Macy's department store
5. Pan of shoppers inside store
6. SOUNDBITE (English) Terry Lundgren, Chief Executive Officer of Macy's:
"Black Friday is very important. It's really the start of the shopping season for retailers in America. And, so far, we're encouraged by the amount of traffic, not just in this store, but the reports from all the stores that are open on the East Coast and on Eastern Standard Time. So, so far, so good. Over five thousand people outside of Macy's Herald Square this morning, which is slightly more than we had last year at this time."
7. Close of price tag, pull out to show people trying on coats
8. Man paying at till for purchase, zoom into shop assistant's hands
Dallas, Texas
++NIGHT SHOTS++
9. Wide exterior of line of shoppers waiting outside Best Buy, electronics superstore
10. Woman in line waiting for store to open
11. Group looking at items on sale in store flyer
12. SOUNDBITE (English)William Byland, Shopper:
(In response to being asked how long he had been waiting)
"Since about noon, and worth it, because I still got to have Thanksgiving dinner and all. We came in a group and switched out. So, I still had Thanksgiving and I'm getting a laptop."
++INTERIOR SHOTS++
13. Wide interior of Best Buy, UPSOUND: shop assistants chanting "Best Buy, Best Buy," applause
14. Shoppers entering store
15. Tracking shot of customer rushing through store in search of item
16. Various of people shopping
++NIGHT SHOT++
17. SOUNDBITE (English) John Williams, Shopper:
"You know, it was a good value. It was fun watching the crowd run for the door. And, it was a good experience for them to see what life's about to get the discounts."
++INTERIOR SHOT++
18. Man putting purchases up on conveyor belt at till
Marietta, Georgia
++INTERIOR SHOTS++
19. Cashier and customers at check out counter of electronics store
20. Line of customers at tills
21. SOUNDBITE (English) Ernest Bell, Shopper:
"The experience this year's been a lot better than in previous years. I think the setup they had this year made it a lot more convenient for the customers, and by everyone being able to come inside and out of the cold elements it made for a lot more pleasant experience, so the mood overall was pretty pleasant."
22. Wide interior of store
STORYLINE
Shoppers were out in scores across the United States on Friday, the day after the national holiday of Thanksgiving.
This day is the traditional start to Christmas season shopping as stores offer bargains on what is known as Black Friday, the busiest shopping day of the year.
Consumers started lining up outside stores on Thursday night - some retailers opened at midnight while others opened early on Friday morning.
In New York City, Macy's department store reported over five-thousand people were waiting outside the store at five in the morning.
While at the department store's Washington, DC branch a well-behaved stream of shoppers surged through the doors and quickly made a beeline for the various departments for sale items.
Across the country, in Dallas, Texas, a queue gathered outside the consumer electronics giant Best Buy for scores of holiday bargains.
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