Companies with Account-based Marketing in place generate 208% more revenue for their marketing efforts. In today’s competitive market, it’s difficult to capture the attention of consumers with intent. Using ABM techniques like hyper-personalisation can assist in the acquisition of high-quality leads, which translate into higher conversion rates and an increase in company revenue. Come along to this webinar and learn how to cultivate ABM to its full potential. Also, learn how to:
• Identify the right accounts
• Listen to these tracked accounts
• Hyper-personalise your content to these accounts to truly engage them.

Content Level:
Intermediate

Who is it aimed at?
Account-based marketing is a more advanced marketing technique that does require a little bit of knowledge of both Sales & Marketing. It also works best if you already have existing marketing data in place that can be mined and cultivated. Therefore, this seminar is best suited to Scale-ups in the B2B space or Startups looking for quicker growth opportunities.

Why should you attend?
If you're a founder, CEO, marketer or salesperson in a B2B Startup and Scaleup, you're guaranteed to get value out of this seminar as the content will give you a big picture of how to utilise ABM for growth in your organisation as well as give you practical tips on implementing specific techniques as a marketer.

Your Speaker:
Joana Inch is a B2B digital marketer and best selling author of Go to Market. She has dedicated fifteen years to implementing digital growth strategies in the Tech and SaaS space, with ten years as founder of her own digital marketing agency, Hat Media. She is passionate about helping enterprise clients and startups alike cut through, scale and grow through new and innovative digital strategies. Find Joana at hatmedia.com.au

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