How your business can benefit by supporting a non-profit.
Listen in as Lany Sullivan of RCUWome talks with Vince Messina of Otimo LLC about Cause Marketing and how your business can benefit while helping a local charity.
Time stamps -
What is cause marketing?
1:08 Are there many businesses participating in cause marketing?
Do big brands get involved with cause marketing?
1:36 How can small business support a non-profit?
Should you expect to grow your business by partnering with a charity?
What is 1 big mistake businesses make when approaching a on-profit for a partnership deal?
3:50 Why should you consider cause marketing for your business?
How can being supportive of a cause help you stand out from your competition?
How does brand loyalty play into cause marketing?
5:51 An example of a big brand partnering with a local cause.
By supporting charities you are helping the charity, building brand awareness and customers will take note of the good will.
6:55 How do you get started with cause marketing?
How do you pick a good charity to partner with?
9:27 What steps does a business take to get partnered with a non profit and start their cause marketing campaign?
Your business need to be in alignment with the non profit you are working with.
This collaboration needs to be a mutual gain.
Find Vince Messina - [ Ссылка ]
RCUWomen Forum - [ Ссылка ]
Lany Sullivan - [ Ссылка ]
Cause Marketing - Business Supporting Non-Profits
Теги
Marketing (Interest)Cause MarketingVincent MessinaNon-profit Organization (Website Category)rcuwomenrcuwLany SullivanBusiness (TV Genre)NonprofitMarketing Strategy (Literature Subject)marketingcause related marketinglocal charityCharitable Organization (Industry)local businessmarketing campaigngivng backCommunityPhilanthropy (Quotation Subject)CharityHangout on airInterview