In today’s world, it is critical for law firms to incorporate digital marketing strategies into their practice. Whether you're just starting out or already running an existing practice, there's a lot you can do to acquire clients through the internet.
This episode covers four main digital marketing strategies for law firms in 2019: pay-per-click (PPC), search engine optimization (SEO), social media, and service platforms like UpCounsel and LegalZoom.
When I started my practice in 2008, the only way that I was able to acquire clients was through digital marketing. At the time, this was mainly pay-per-click (PPC) and search engine optimization (SEO). Over the last 11 years, the vast majority of new clients are still coming in through these two methods, though social media also plays a factor.
Timestamps:
00:33 - How to acquire clients with a digital presence
01:39 - An overview of the 4 pillars of digital marketing
02:00 - Pay-per-click marketing
12:06 - Search engine optimization
16:18 - Social media
19:07 - Service platforms, like LegalZoom
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Start, run, and grow your law practice with Josh Gerben. This show discusses law firm management, legal marketing, the art of hustling, and everything else they didn’t teach you in law school.
Join Josh and learn how to obtain more clients for your law practice, build a personal brand, implement powerful systems to increase the efficiency of your law firm, increase your revenues, and put yourself in the position for a fulfilling and secure legal career.
Josh Gerben is the founder of Gerben IP, a state-of-the-art law firm that has won national and international recognition for its ability to deliver high quality legal services at a fraction of the cost of big law firms.
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