The FIRST of the iconic "Hello Melbourne" campaign for HSV Channel 7.

It began in late January 1985 and this first installment was quite beautiful .. showing off the charm and beauty of Melbourne.

The music theme was far from original having been lifted off a generic campaign that aired across local stations in the USA.

But it worked for Melbourne and remained in place for 3 years until the network campaign of 1988 "Let's Celebrate".

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