Burger King is encouraging users to 'burn' their rival's billboard ads in exchange for a free meal.
In the era of augmented reality and mobiles users of the Burger King app can scan ads from other other major burger chains, and then burn the ad, revealing a coupon for a free whopper.
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Advertiser: Burger King
Brand Name: Burger King Brazil
Agency: DAVID SP
Managing Director: DAVID SP: Sylvia Panico
Campaign Title: Burn That Ad
VP executive creative director: Rafael Donato
Creative director: Edgard Gianesi
Copywriter: Luca Trincanato
Art director: Marlus Lau
![](https://i.ytimg.com/vi/nGU3Z-1zwDM/maxresdefault.jpg)