Join us on Digital Banter as we dive into the crucial first step of planning any ad campaign: setting goals and expectations.

This week, James and Andy unpack the importance of understanding business models, sales team dynamics, and the complexities of the customer journey to set aligned and realistic goals.

What You’ll Learn:

1) How to set realistic goals and expectations for a successful paid media campaign.
2) How to tailor your approach based on your business and revenue model.
3) The impact of sales team structure on goal setting.
4) Measurement strategies that move beyond traditional in-platform KPIs.

свернуть