The Reethym of Lite campaign connects people to something they hear on the radio, see on the TV, enjoy at a party -- and also see as a commercial during their favorite show," said Swizz Beatz. "For me, the Reethym of Lite is an "International Party" -- it connects the sneakers being light, the rhythm of dance, music, art and style and the rhythm of the people, the fact that everyone should have light in their life. Reebok and Swizz are taking Reebok Lite and the Reethym of Lite global.
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