Jewellery is one of the most profitable sectors for most luxury brands. According to The State of Fashion Report from The BoF x McKinsey & Company, various trends in the jewellery market are changing the whole landscape. For branded jewellery, although already plenty of jewellery brands existed in the market, the unbranded jewellery brands still take up to 80% of the market share. Hence, there is still room for branded jewellery. Due to the pandemic, some jewellery players were forced to conduct the digital transformation. Also with the rising consciousness of sustainability, acting environment-friendly and ethically is the next focus for jewellery brands to convince consumers. Based on these trends, it is clear for jewellery players to take brave and forward-thinking actions.

#Jewelry #JewelleryStrategy #Cartier

THINGS YOU NEED TO KNOW |

HOW FASHION COMPANIES CONTRIBUTE TO SUSTAINABILITY
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HOW LUXURY BRANDS MEASURE SUSTAINABILITY
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7 STEPS OF LUXURY BRAND BUILDING PROCESS
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CREATING NEW LUXURY BRANDS
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00:00 Intro of the episode
00:29 Jewellery classification
02:11 Jewellery market status
04:10 Trend 1: The rise of branded jewellery
10:01 Trend 2: Online presence
13:15 Trend 3: Sustainability
16:09 Outro of the episode

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