Return On Equity, or ROE, is a measurement of financial performance arrived at by dividing net income by shareholder equity.

Because shareholder equity is equal to a business's assets minus its debts, ROE can also be considered the return on net assets.

ROE, therefore, is sometimes used to estimate how efficiently a company’s management is able to generate profit with the assets they have available.
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0:00 Return on Equity (ROE) Definition
0:27 ROE Formula
1:12 ROE Example
1:51 "Good" ROE
2:01 ROE Changes
2:26 ROE Question & Application
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