Eddie Parker, EVP, Business Intelligence at Starcom, and Katie Haniffy, Head of Media Strategy & Investment for PepsiCo Beverages North America joined our Chief Strategy Officer and EVP, Samantha Jacobson, at Forward '24 to speak about how they’re working with partners to reshape connected TV measurement to optimize their marketing strategies.
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The Trade Desk is a media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters. Learn more: [ Ссылка ]
