In this video Valerie Fenske will tell you how to improve Conversion Rate Optimization of your ecommerce website and will share 12 conversion rate hacks:

1. Personalize descriptions (a good product description shapes your emotions, trust, and an idea of a better life)
2. Make the website search convenient (Make sure the search bar is visible and make search faster and easier with auto completion)
3. Collect user-generated content (Turns out, users participate in content generation, feel involved, and trust brands more. Use it in your content marketing and content strategy)
4. Make gifts and give discounts (Make compliments to users as they have a great influence on loyalty and it, in turn, impact the conversion rate)
5. Offer free delivery (88% of customers consider free delivery the most important reason to buy)
6. Create a sense of urgency (One way to convince a customer to buy from you is to show them the urgency and exclusivity of the offer)
7. Run flash sales (Offer a great discount for a couple of hours. Make sure to inform users about the sale on your website and start the countdown when it begins)
8. Run pop-ups (the conversion rate of effective pop-ups is about 9.3%, some of them reaching 50%)
9. Share your success stories (84% of customers trust feedback on the ecommerce website as much as they trust recommendations from their friends)
10. Run a blog (This method works both on retaining existing customers and acquiring new ones and also increases the conversion rate well. The fact is that quality content is credible. People see value in it first, and then in your product.)
11. Personalize (73% of users prefer personalized content in online stores, and 86% of them say personalization greatly influences their purchasing decisions. This is another reason to do content marketing)
12. cross selling and upselling (The trick here is to increase the average order value; in case of upselling this increase happens thanks to selling a more expensive product or a larger quantity, and thanks to selling related products in case of cross selling).

You will learn in detail how to implement these tips for your ecommerce business and how to increase your sales thanks to website optimization.

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