Check out our video about YouTube TrueView Video Ads including TrueView In-stream ads and TrueView Video discovery ads. If you aren't sure about the different YouTube Video Ad Formats, our goal is to make the YouTube TrueView Advertising formats much more clear so you can understand how they help you achieve your goals. The TrueView format can be a bit confusing, but they are the video ads you see most often when you are watching videos. If you ever have the chance to skip a YouTube video ad before watching a video on YouTube, that is the skippable In-Stream TrueView ad format.

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YouTube TrueView For Action campaigns are one of the newer features released by Google Ads. You can run TrueView In-Stream ads on YouTube and try to drive sales and leads on your website. Since the ultimate goal of advertising is to drive more sales and leads, the TrueView For Action campaign can be very useful for advertisers, especially if you have a tight budget.

YouTube TrueView Video Discovery Ads are very popular and they can appear in the YouTube Search Results and alongside YouTube Videos. If you watch a YouTube Video, you will regularly see Discovery Ads alongside the other video recommendations. These are targeted by using the standard targeting methods.

TrueView Video Ads are effective because YouTube users and viewers and skip the ads they are not interested in. You will not have to pay for views when people have no interest in interacting with your advertisement. You are only charged if a viewer watches your full video ad or 30 seconds or longer for the In-Stream TrueView format. In addition, you are charged for TrueView Video Discovery Ads if someone clicks on one of your advertisements.

TrueView In-stream ads run before, during, or after videos on YouTube or on video partner sites and apps. They give viewers the option to skip the ad after 5 seconds. These ads help you drive awareness for your brand and products while people are watching a video.

TrueView Video discovery ads appear in places where viewers discover content, like on YouTube search results, next to related videos, and on the YouTube mobile homepage. They invite people to click on a thumbnail to watch your video ad and help surface your videos to an interested audience.

Helpful URLs:

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