In the spot, viewers ride full throttle alongside The Most Interesting Man as he races airboats down sand dunes and spars in Samurai armor. The newest commercial of the modernized campaign features a more interactive character whose adventures unfold in real time, showing why he’s different and how he’s gained his legendary status. The last vignette highlights the brand’s multiyear sponsorship of the College Football Playoff.
![](https://i.ytimg.com/vi/nYR3TPKKzdE/maxresdefault.jpg)