Or, 'Strange But Untrue'. In the first instalment of the 'Black and White' campaign not directed by Tony Kaye, Vic Reeves is quoted as saying, "88.2% of all statistics are made up on the spot," and this is imagined as being true. Conversly, a poster tied to this ad featuring the Ku Klux Klan destroyed a publican's business when his pub was vandalised and boycotted under the assumption that he was racist, thus suing Guinness in 2001. Directed by Chris Palmer at Gorgeous. Rated 15.

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