Car companies are researching the unthinkable with proposals of making subscription services for some everyday features of cars such as heated seats function and horsepower limits. John Iadarola and Francesca Fiorentini break it down on The Damage Report.
Read more here:
A monthly fee for heated seats? Car subscriptions are coming — whether Americans like them or not - [ Ссылка ]
"Americans are more than willing to pay for add-on features for apps and monthly subscriptions like Netflix. But monthly fees — known as "features on demand" (FoD) — are now coming to their cars, which are connected to the internet and cloud in a dizzying number of ways. And in most cases Americans aren’t too happy about purchasing add-ons, especially when new cars are averaging nearly $50,000 off the lot.
A new study from Cox Automotive this week found that 75% of respondents agreed with the statement that “features on demand will allow automakers to make more money.” And 69% of respondents said that if certain features were available only via subscription for a particular brand, they would likely shop elsewhere.
This is a worrying trend for automakers counting on billions in revenue from subscription services, and they’re finding owners are already balking. But the automakers are pushing on."
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