Triona Campbell on 'Sophia's Diary' and the new media ecology, at the IIEA Digital Future Group in Dublin. Sophia's Diary is a cross format programme that attracted over 5 million hits in the UK in two weeks. It's UK show is on Bebo.com and was the first internet show to be bought by TV. It uses multiple platforms (SMS, TV, radio, internet, print) to connect with its audience and represents a revolution in product advertisement. Part 2.
