In this video, Dezeen x Samsung Out of the Box Competition finalist André Cardoso explains how he came up with the idea to transform a box for Samsung's The Serif television into a rocking horse.
Called The Rider, Cardoso designed the rocking horse so that the graphic image of The Serif television on the front of the box becomes the horse's saddle when it is constructed.
The design is one of five finalists in the Dezeen x Samsung Out of the Box Competition to create innovative household objects by repurposing cardboard packaging.
The contest draws on Samsung's Eco-Package concept, which aims to reduce waste by providing customers with a way to repurpose their television packaging into new household items.
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