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When you start a new Facebook ad campaign, you want it to perform well right out of the gate. The problem is, that usually doesn't happen.

Every campaign always seems to have this period of complete volatility right at the beginning.

Well, Facebook has a name for that. It's called the Learning Phase. And it's an important part of getting your ads to optimize properly.

This is understanding the Learning Phase with Facebook Ads for Spotify.

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This video is Part 6 in an 11-part series: Top 10 Mistakes When Using Facebook Ads to Promote Your Music on Spotify.

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Watch the previous video here: [ Ссылка ].

Watch the entire series here: [ Ссылка ].

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Timestamps:

0:00 - Intro
1:42 - What to expect from this video
2:14 - What Facebook has to say about the Learning Phase
3:26 - How to know if you’re in the Learning Phase
4:10 - Length of the Learning Phase and how to get out
4:44 - What Facebook says about exiting the Learning Phase
6:08 - Doing the math on exiting the Learning Phase
7:08 - Facebook on how budget affects the Learning Phase
7:55 - How to adjust your budget the right way
8:53 - Significant edits and the Learning Phase
10:30 - What is “Learning Limited” and how do I fix it?
12:33 - Outro

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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

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#facebookads #learningphase #musicmarketing

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