A British-Italian menswear brand, Jordanluca, has caused a stir with their recent fall/winter collection featuring jeans with a prominent dark stain in the groin area. This design choice has earned the jeans the online nickname "pee stain denim" and sparked debate.
Critics on social media have expressed confusion and disapproval, with comments like "Why would anyone wear this?" and "So f–king stupid." These jeans, however, were not an accident. The stain is a deliberate design element intended to usher in a new wave of sex appeal for the brand.
Despite the mixed reactions, the jeans have achieved a surprising level of success. The darker wash with the stain has already sold out online, and Jordanluca, known for their edgy and unconventional pieces, is experiencing a sales boom. Their unconventional designs, combined with strong tailoring, have placed them in high demand with international retailers. It seems that Jordanluca may be onto something, even with their controversial "pee stain denim."
Why Everyone Is Obsessed With These Jeans
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Fashion critics mock pee stain jeansJordanluca'sedgydesignsfindsuccessDark wash jeans sell out onlineBrand known for unconventional piecesZip-crotch jeans raise eyebrowsSales soar for Jordanluca labelElongated bell-bottom trousers a hitPee stainjeanspartofnewsexappealSocial media users divided on designSome love the unique aestheticOthers question the practicalityJordanluca embraces controversyBrand confident in their bold vision